D. E Wasake
In Uganda, companies do not seem to care about the importance of websites. The Top 100 firms for example, companies which have revenues of at least Shs. 360m (and maximum Shs. 25 bn) are doing quite well. Especially considering that 67% of Ugandans are vulnerable to poverty (hence on about Shs. 3,000 a day).

However when a Ugandan firm did research on how many of these top companies had a website, the results were shocking.

60% of them have no website!

Why is it shocking?

Well for starters, 17% of Uganda's population or 6m people are on the internet. Of these, about 1 million (January 2014) are on Face book.

It means customers are increasingly online and yet the Ugandan companies are ignoring them - which means they are ignoring a key trend that is taking place globally.

The way millenials (18 - 34 year olds) interract with companies is changing fundamentally. In Uganda, this is even more critical considering 78% of the population is under 30.

What can a company do in respect of website and the strategy for millenials? This article explores that.

Read the article here