In American Beauty the 1999 Oscar winning movie featuring Kevin Spacey, one of the characters had a memorable mantra “In order to be successful, one must portray an image of success at all times”. This is true in almost all aspects of doing business.

A doctor dresses and carries on like a doctor, and so is trusted to treat disease.

 A lawyer dresses and carries on like a lawyer and so is trusted to litigate for their client successfully.

Their image and the way they are perceived th...


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