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Showing Tag: "marketing" (Show all posts)

Cost saver 101: How an SME can get Free advertising worth Shs. 4.9m

Posted by The Blog Administrator on Tuesday, February 5, 2013, In : accounting 
Article marketing is a form of advertising where businesses write short articles about themselves, their products/services or their expertise. They then have these featured (often Free) in the newspapers.

Many Small and Medium Sized Enterprises (SMEs) in Uganda including Start ups often struggle not only due to limited finances but on how to advertise cost effectively.

This article provides information on the oft ignored option of article marketing. Its benefits are significant. From a cost p...

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A Sales trainer of the year's tips on selling more

Posted by The Blog Administrator on Thursday, December 6, 2012, In : Marketing 
Andy Bounds won "Britain's Sales Trainer of the Year" award in 2009 and he is the author of the best selling book, "The Jelly Effect". I have attended two of his courses and they are transformational. Below are some of his tips on how to sell more and communicate more effectively.

1. Communication is only effective if it achieves the do, If there is no call to action, customers won’t act. e.g call us now, click this link etc.

2. In writing a proposal, think of two things from the client's pe...
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The fortune in the follow up

Posted by The Blog Administrator on Saturday, October 20, 2012, In : Marketing 
Any seasoned sales person will tell you that the average person buys a product or service after 4 objections! Some even say customers only buy after 7 objections!
Let me paraphrase that, the customer will typically buy after you reach out to them between 4 and 7 times. We are going through a global slowdown and therefore customers are increasingly more careful about how they spend. It therefore means you need to reach out to them more than once.Some clever ways include online adverts that "fo...
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20 proven strategies to double the number of customers in your business

Posted by The Blog Administrator on Friday, September 28, 2012, In : Marketing 
Extracted from teleconference call with Chris Cardell, one of the world's leading marketing experts

  1. Re-activate Past Leads-People who have expressed interest but not bought
  2. Test Direct Mail-Takes you direct to people’s homes and offices
  3. Have at least a 7 Step Sales Process –You need on average 7 points of contact with potential customers before a sale is made.
  4. Follow up enquiries with a telephone call 
  5. Establish your customers' needs   What do they want?-Find out their needs and how you can m...

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"Inachee" and "Inachee for business" are brand names that belong to Inachee Limited a company incorporated in England and Wales. No: 08117725. In Uganda, they are used, with permission.

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