Inachee(noun) [In-a-chee-]: Home Grown Energy in Motion.
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Showing Tag: " marketing" (Show all posts)

Cost saver 101: How an SME can get Free advertising worth Shs. 4.9m

Posted by The Blog Administrator on Tuesday, February 5, 2013, In : accounting 
Article marketing is a form of advertising where businesses write short articles about themselves, their products/services or their expertise. They then have these featured (often Free) in the newspapers.

Many Small and Medium Sized Enterprises (SMEs) in Uganda including Start ups often struggle not only due to limited finances but on how to advertise cost effectively.

This article provides information on the oft ignored option of article marketing. Its benefits are significant. From a cost p...
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The fortune in the follow up

Posted by The Blog Administrator on Saturday, October 20, 2012, In : Marketing 
Any seasoned sales person will tell you that the average person buys a product or service after 4 objections! Some even say customers only buy after 7 objections!
Let me paraphrase that, the customer will typically buy after you reach out to them between 4 and 7 times. We are going through a global slowdown and therefore customers are increasingly more careful about how they spend. It therefore means you need to reach out to them more than once.Some clever ways include online adverts that "fo...
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