Inachee(noun) [In-a-chee-]: Home Grown Energy in Motion.COVID 19: Business opportunities for Uganda
May 9, 2020May 2020
Introduction
I cannot tell you if I am a modern prophet, but the fact of the matter is that in 2014 I told a high profile Ugandan investment convention in London in 2014 that “every business is a digital business”. The Vice President, Edward Ssekandi was there as guest of honour but I don’t know if he heard me. There were many MPs (like Aida Nantaba), dignitaries and so were prominent business representatives. I believe BMK (of Hotel Africana) and Wafula Oguttu (formerly of Monitor) were in the audience. That video is here:
https://www.youtube.com/watch?v=MaWCjdqXNNs&feature=emb_title
In it, I mentioned a few things then that are STILL very critical and relevant in our “new normal” with COVID-19:
· Every
business is a digital business - meaning
you no longer are just a greengrocer or a pharmacist, you must also
embrace technology as part of your business.
You need to
have an internet marketing strategy to reach the
increasingly internet based Ugandan population.
This often starts with a Google search, where 60% of Ugandan
businesses don’t even have a website. They need a website that converts.
· More people
are accessing the internet from their mobile phones than on PCs/Laptops. Your business and website needs a solid “mobile” strategy.
You need a pay per click and
content strategy. This includes how
you will advertise on Google, LinkedIn,Facebook as well as how you make
yourself an expert (content strategy).
Advertising via online is much cheaper than traditional advertising –
whose distribution model is changing. Are customers going to see billboards for
example?
Read the full article here.
Posted by The Blog Administrator. Posted In : business ideas
