Article marketing is a form of advertising where businesses write short articles about themselves, their products/services or their expertise. They then have these featured (often Free) in the newspapers.

Many Small and Medium Sized Enterprises (SMEs) in Uganda including Start ups often struggle not only due to limited finances but on how to advertise cost effectively.

This article provides information on the oft ignored option of article marketing. Its benefits are significant. From a cost perspective,  our estimate is that it is a saving of at least Shs. 4.9m of FREE advertising for each article written).
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